What is Kiss my Score

Kiss My Score is a social game where you can give your football match predictions and compete against your friends. Depending on your predictions you receive points. If you get the exact score, 3 points. If you only get the trend, 1 point. Otherwise, you get 0 points.

Betting Partners

ODDs before and during the game

When giving your prediction, KMS shows you the odds of its partners to users. At that moment the user can understand how much money he/she can make with that prediction – that’s the ideal context for upgrading from a free prediction to a money bet.
Also during the game, users can follow the live-odds in line with the KMS livescore.

Based on previous experiments – this context drives a 60% conversion rate from new account to FTD.

Prediction league

There is not better way to interact with users in Kiss My Score than creating a branded prediction league with prizes. The participation is free, but for the users to be eligible to win prizes they need to have an account with our betting partner.

The chance of winning prizes through free predictions works as the perfect incentive to drive new deposits.

Metrics

+100K
Reach
75%
league participants are unique website visitors
11,4%
conversion to new accounts
53%
conversion rate from new accounts to FTD

BET365 Case Study

+300
Registrations
+100
Deposits
+35
FTD
11%
conversion rate

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